
Clemson University Athletics
PRINT & DIGITAL
SOCIAL MEDIA
Graphic Recognition on Social Media
This Clemson Football recruiting piece highlights the campus’s most iconic landmarks—Tillman Hall, Death Valley, and Sikes Hall—while capturing the traditions and spirit that define Clemson. The design invites recruits to see themselves as part of the Tiger family and find a home in these hills.
This recruitment mailer features a fully hand-drawn player illustration created in Adobe Illustrator and finished in Photoshop with Clemson icons like Tillman Hall and championship trophies. Bold typography and vibrant team colors showcase Clemson’s winning tradition while inviting recruits to picture their future in Tigertown.
This print design was created for recruits to showcase Clemson’s new Tiger Walk, a game day tradition celebrating the bond between players and fans. With bold colors, strong typography, and a recruit player image placed above the arch, it invites recruits to picture themselves walking the path of champions.
This motivational poster, sent to prospective football athletes, highlights Clemson Football’s core philosophy: Best is the Standard. The design combines impactful lettering with player imagery to reinforce the program’s championship culture and commitment to excellence.
This custom 3D pop-up design showcases Clemson’s iconic Memorial Stadium, creating a memorable and interactive piece for recruits. With vivid stadium imagery and Clemson’s brand colors, it captures the excitement and tradition of Clemson Football. Designed and assembled with support from teammates in the Graphic Design and Packaging course, the piece also included a built-in sound bite that plays when school fight song when opened.
This energetic mailer was created to inspire recruits by showcasing Clemson’s championship mindset. With a fierce tiger, championship trophies, and team branding, the design was personalized through Variable Data Printing, making it easy to swap in each recruit’s name.
This recruitment mailer was created to highlight Clemson Football’s commitment to developing athletes on and off the field. The design features a toolbox filled with symbols like trophies, a diploma, a graduation cap, and leadership badges—showing the program’s focus on success in every aspect of life.
This Scroll of Honor graphic pays tribute to Clemson’s military heritage and the memorial honoring fallen heroes. Using powerful photography and key details, the design reflects the university’s respect for tradition and those who served.
This recruitment graphic compared linemen and skill players through custom Nike cleat designs. Using Variable Data Printing in Excel, each piece was personalized with the recruit’s name, high school, and the cleat model that matched their position group.
Graphic Recognition on Social Media